By Dielle DSouza for BigRush
Bums On The Saddle (BOTS) began in 2006 when Rohan Kini and his best pal Nikhil Eldurkar decided they wanted to spread their joy of cycling. In a few years, the business grew to include three stores – one in Pune and two in Bangalore, a fast-spreading riding community and lots of rider events.Back when they began, the riding community in India was very nascent and most bicycle manufacturers and retailers simply sold products with the aim of making a sale. Through BOTS, Kini and Eldurkar changed the outlook and offered a more passionate rider purchase experience.
They host rides every week, service equipment and organise talks related to cycling. Their approach has helped many riders look at biking from a different perspective.
To read more about how BOTS has helped change cycling in India, visit RED BULL